Groupe Carlin | L'agence d'anticipation créative.

Our expertises

3 CROSS-EXPERTISES INTERACTING WITHIN THE SYNERGY OF COLLECTIVE INTELLIGENCE

We are a Creative Forecasting group: Marketing expertise, Design agency and a communication division. 55 talented professionals to accompany your brands and companies in France and abroad - thanks to our worldwide network of 22 agents.

Marketing expertise

Our ambition: Anticipating the new and emerging consumer behaviors

Exploration and decoding of sociological phenomena to anticipate successful approaches
Identification of new consumer demands and macro-trends
Analysis of socio-styles

Our mission: Decode and decipher. Build your brand’s marketing strategy

Market study / International market watch
Personalized strategic reflection and recommendations on the positioning and targeting of your brand
Segmentation of your collection after this strategic reflection
Validation of creative leads by consumer studies and retail surveys

Communication agency

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Our ambition: Give style to your communication

We enrich your communication with our product expertise and our experience in the fashion world and trend forecasting.
We use our wide knowledge of the market to accompany brands with communication strategies that enhance product value - and appeal to its target clientele.

Our missions: Building innovative, highly creative communication concepts and strategies... with style!

Branding (brand identity, brand content...)
Advertizing (Press, Billboards, TV)
Digital (Internet site design, social video advertizing...)
Retail (In-store merchandizing, dramatization, staging, commercial architecture...)

Visit the agency website

Style agency

Our ambition: Help brands to shape their future

Adapt coming trends to brands’ values
Stimulate the creativity of your teams
Develop exclusive solutions adapted to the future creative positioning of your brand

Our missions: Adapt and enhance the unique personality of brands

Creation of style charters
Collection plans and creation of product lines (including technical drawings and prototype guidance)
Creation of new concepts and product designs
The season’s style orientations
Brand-specific buyer’s guides
Creative workshops (active integration of the trends in line with your brand values)
Realization of personalized conferences

SUBSIDIARIES

Emulstion Créative, a coaching agency expert in creative and collaborative methodology. And In Mouv, astyle office for sport industries and urban trends.

Style subsidiary

Sport & Street Culture

InMouv completes the Carlin Group’s style expertise with a focus on the active sports/urban sportswear world and speaks to brands and consumers in team and individual sports, mountain and outdoors sports, urban fashions.

Performance & Perfection

inMouv publishes the two most complete and cutting-edge Trendbooks there are in terms of technology and aesthetics: “Active Sports” and “Sport-Fashion Lifestyle”. It is not surprising then that this subsidiary counts more than 500 clients worldwide.

Coaching subsidiary

Creative Coaching

This subsidiary strives to stimulate the inventiveness within teams, notably through personalized creative workshops. It ambition is to reveal the individual and collective talents to participants. Emulsion Creative’s workshops are particularly aimed at teams who are managing brands and products both in the mass and upscale markets.

Creativity and Coaching

This eye-opening process, applied to the Carlin Group’s expertise allows companies to integrate and explore the trends, values, prospective studies and identities of their brands. A precious step to innovate and create the successful products and services of tomorrow.

Visit Emulsion Créative website

Our Trendbooks

13 FINE-TUNED FORECASTING TOOLS TO BOOST YOUR CREATION AND OFFER YOU A MULTI-SECTOR PANORAMIC VISION 18 TO 24 MONTHS AHEAD OF THE SEASON.

Color

Our top-selling Book offering Carlin’s undisputed Color Expertise for textile and non-textile products. Each season, we create new imaginary dimensions to translate our exclusive colors. A complete tool with ranges and harmonies, color groups presented in yarns and paper charts.

Color Trendbook Summer 2015

Temptation

This unique Book just makes you want to create things! A mix of materials, décors, graphics, trimmings, images, objects, words, concepts... A veritable “notebook of ideas” applicable to all sectors of women’s products: garments, accessories, leather goods, jewellery, table arts and more!

Temptation Trendbook Summer 2015: Classical Fusion

Impulsion

Decoding the moods and awakening the senses. An emotional trendbook to open the door to the new season, this Book combines exclusive creations and artistic decoding. Giving a strong perspective of trend evolutions, Impulsion is an indispensable cross-sector tool for strategic exchanges within your teams.

Impulsion Trendbook Summer 2015: Shift your point of view and explore the totally new!

Women

The top silhouettes of the season, complete wardrobes, star products and accessories, key ambiances, colors, fabrics and graphics. A veritable “think-tank” to build your city and casual collections early on.

Women’s Trendbook Spring/Summer 15: FALSE APPEARANCES: Innovative materials for unprecedented chic

Menswear

Everything you must know about menswear for the coming season. The latest harmonies, new wearing styles and fabrics, novel details and accessories... the essential of men’s fashion with a bonus: a market-watch section with current and coming news.

Menswear Trendbook Spring/Summer 15: 4 new journeys into menswear urban casual clothing

The repositioning of the Menswear trendbook for Winter 2014-15 continues and is gaining ground.
Through four new themes containing exclusive graphics and accessories for Urban Casual men’s summer 2015, looks vary from timeless vintage, city chic, innovative sporty or preppy ethnic style. The trendbook is less weather dependent with looks for spring and fall and denim is used across the 4 themes.
The entire Carlin team would like to wish you a great Summer 2014-15 season.

Lingerie

A world of intimacy and seduction for daytime and nighttime. Presented in the form of “mini-themes” adapted to different lingerie markets. Select partnerships with leading textile manufacturers for easy sourcing: fabrics, lace, embroiderers, etc.

Lingerie Trendbook Summer 15: Daring lingerie, changing perspectives!

Interior

Interior design and decoration with the consumer demands and lifestyles that generate the trends. A veritable learning center, rich in atmospheres, textures, surfaces and product concepts.

Interior Trencbook Summer 2015: Exploring shapes, imagining new concepts.

Lifestyle

The “Lifestyle” trendbook by INMOUV focuses on the important “sport-fashion” sector and features exclusive creation content. Color silhouettes, flat drawings in vector format, color ranges and harmonies as well as actual fabric swatches.

Lifestyle Trendbook Summer 15: Graphic mash-up!

ACTIVE SPORT

This INMOUV trendbook offers complete coverage for both men and women, of the Active Sports sector. from colors and graphics to technical drawings, cutting-edge silhouettes and performance fabrics to stimulate your collections.

Active Sport Trendbook Summer 15: Creative coaching for even more performance in your collections

Rendez-vous beauty

A polysensorial trendbook to liberate the Beauty-ful imagination: skincare, makeup, body and hair care, fragrance, well-being and packaging. A rich content exploring textures, shapes and colors for truly innovative products - updating the classics and inventing all-new aesthetic codes and beauty gestures.

RV Beauty Trendbook Summer 15: Non Standard Beauty. Sublime singularities

Children

For children and pre-teens, we pinpoint the “must” silhouettes and trends. Rich contents with graphics, details and trims. A double-page spread to discover the selection of the season’s star products.

Children’s Trendbook Summer 15: A trip through the new imagery of children’s wear

Baby

An enchanting trendbook full of ambiances and inspiration to dress babies and design all the gear they need: exclusive graphics and great ideas for placing them.

Baby Trendbook Summer 2015: Contemporary twists, novel aesthetics for exciting basics!

Beachwear

A sector-specific trendbook available early in the season allowing brands to anticipate the colors, motifs and shapes of the new season’s collection. Exclusive graphics in addition to complete beachwear product groups for men and women.

Beachwear Trendbook Summer 2015: New creatures emerging from the waters.

Our clients

150 to 180 ANNUAL CONSULTATIONS: READY TO WEAR, LINGERIE, COSMETIC SALON, INSTITUTIONAL LARGE DISTRIBUTION MEDIA CAR ...

Implicite

Lingerie brand, sister company of Simone Pérèle Groupe launched in 2007.

The mission: Provide guidance to help the brand enhance its visual territory.

Solutions: Help develop a powerful visual communication concept - also relevant for catalogues.

Langerie

Lingerie brand targeting modern, young women (18/28 years) on the Chinese market.

The mission: Establish a strong concept that can be used for all visual and boutique communications..

Solutions: Re-formulating the brand’s platform + Elaboration of a style and communications charter + Creation of 7 new lines every season + Sales point architecture + Creation of catalogue (shooting).

Verbaudet

One of the main player on french RTW for baby , kidswear and Home decoration.

The mission: Identify iconic products of the brand and valorise it to owned consummer to improve their loyalty and recruit.

Solutions: Audit of the rtw and home offer on 4 seasons + Highlight the strenghts + Spot the lack + Recommend « iconic » products + Communication proposal (print, website and retail).

Caroll

Women’s brand of the Vivarte Group boasting 274 sales points in France and 123 outlets abroad.

The mission: Stimulating staff creativity and adapting international trends to CAROLL’S values and positioning.

Solutions: Recommending and developing trend themes: defining a given season’s fashion themes decline in shop window displays and merchandising.

Empreinte

High-range French lingerie brand.

The Mission: Define a stand-out communication concept in line with the brand’s values and increase notoriety.

Solutions: Creation of a communication concept around the notion of Art galleries to celebrate “Beauty”. Branding (redefinition and creation of the image territory: identity, logo, signature, images). Press relations and communication campaigns for BtoB and BtoC.

Manor

Swiss department store chain (65 stores in all)

The Mission: Relaunch sales of MANOR’s own brands. Boost the major sales periods. illustrate the quintessential influences for the season. Define the season’s “iconic products”. Define the communication axes for fashion: “The must-haves of the season”.

Solutions: Shop visits and brand audits + a diagnostic report + Implementation of interactive and creative workshops to help the product offer strategy emerge, define the segments and styles... + Conception of buyer’s guides + Edition of a shared, didactic tool synthesizing the value system and segmentation of Manor.

Maty

The leading brand in France in jewellery market (MATY designs, manufactures and distributes)

The mission: To reinforce brand’s identity while updating its offer through optimized segmentation.

Solutions: 1 Strategy-driven Teamwork to define Marketing, Style and Communication key drivers, relevant to the brand’s offer - within 3 distribution channels. 1 Trend-focused workshop each season to define and design collection according to new segmentation.

Alinea

Alinea

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Trade name specialized in furniture and decoration with 22 stores throughout France

The mission: Working in team-building session to define major trends for Alinea, common to all products

Solutions: DNA Workshop to give a global “red-line” to the brand. Creation of 5 adapted trends every season, depending on emerging trends and on consumer’s new expectations. Transverse trends and cross-links between the different departments of a group to create a coherent collection: furniture, textiles, storage, bathroom products, kitchen products….

Babybotte

An upper-range shoe brand for the 0 to 3 year age bracket (Noel Group)

The mission: Giving the collection coherence, to distinguish it from competitors.

Solutions: A creative workshop to re-define and illustrate brand values. Defining segmentation of the collection, after study of the market’s gateway keys. Illustration of styling principles to follow for each segment. Creating exclusive trends to develop in collections

Silmo

The international optical and eyeglass trade fair, grouping together professionals, manufacturers and welcoming approximately 45 000 visitors per session – and a collaboration lasting for over 20 years.

The mission: Defining the fair’s strategy and communication campaigns Create. Drive traffic to the fair.

Solutions: Defining yearly image strategy + Creation of visual expression and written communication territory + Providing editorial help and communication tools for exhibitors / visitors throughout the year. Designing, staging and making of the fair’s “trend forums” and “Merchandising workshop” + Creation of a web TV.

Clarins

Leading European skincare company.

The Mission: Justification of the image positioning fo a new fragrance for the Thierry Mugler brand. Project and implement the Thierry Mugler perfume “universe” for 2015. Provide tactical answers to develop promotional actions for Summer 2015.

Solutions: Decoding of major socio-cultural trends and creative, multi-sector trend decodings. Inspirational visuals and wording. Establishing the socio-creative perspectives of perfume brands’ territories for 2015 (analysis of territories, creative projections and communication recommendations).

Camaïeu

Internationally renowned Ladies Ready-to-wear company represented in over 1000 retail stores (of which 600 in France) in 18 countries.

The mission: Redefine brand’s positioning and segmentation of collection and essentials (W11/12).

Solutions: Pinpoint brand’s values (creative workshop).Provide guidance in regards to The Essentials collection and must-have products. Development of relevant themes. Provide inspirational colour directions.

Bruneau

N°1 distributor of office supplies in France.

The mission: Create and develop the second issue of ‘Special Mobilier’ catalogue with clear and easy-to-grab product segmentation to trigger purchases - while nurishing Bruneau’s modern image in line with markets expectations.

Solutions: Product range and existing catalogue Marketing and Design assessment. Provide useful buying guidane. Design of catalogue’s flatplan. Create a trend-focused product staging opening section for the catalogue.

FDJ

La Française des Jeux (FDJ) is the original national French lottery operator.

The Mission: Focus reflection of the FDJ teams on the 18>25 year old target group.

Solutions: Creation of an “18/25 year Pop-up”. Carlin imagined and created a traveling exhibit over a 2 month period. Editorial and transformation of the Living Lab by Carlin study and the Gentic study from BVA in a story-telling staged project around the lifestyle of 18>25 year-olds.

Gifi

N° 1 French discount chain in the non-food sector.

The Mission: Differentiate the collections in terms of “basic” vs “trendy”. Develop trends for the company’s own brands and collection plans.

Solutions: Creation of transversal trends for 2014 collections and trends adapted to the various brands of the chain.

Cabbeen

The premier garment brand in China. The trade name has 400 franchise stores.

The mission: Designing new collections, creating advertizing campaigns and creating the brand’s boutique concept.

Solutions: Designing a Men’s collection of exclusive RTW models and creation of exclusive color graphics and silhouettes + Creating a collection of exclusive shoe models + Communication campaign + Shooting of season’s visuals + Sales architecture.

Maniform

The flagship brand of HUIJIE Group, key Lingerie player on the Chinese market.

The mission: Refresh the brand : new logo, visual identity and style. Develop the brand’s leadership.

Solutions: Define a new communication territory along with a dedicated concept + Design new logo and define visual guidelines + Design new Maniform retail concept + Catalogue photo shoot + TV Advertising + Creation of 7 new lines every season.

News
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NEW PROJECTS? DESIRES? GET TO KNOW US? WORK WITH US?

EUROPE

- Helsinki
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- Istanbul
- Köln
- Göteborg
- VN Famalicão
- Barcelona
- London
- Gent
- Milan
- Paris

NORTH AMERICA

- Montréal
- New York

SOUTH AMERICA

- Sao Paulo

RUSSIA

- Moscow

AFRICA

ASIA

- Bombay
- Taipei
- Bangkok
- Hong Kong
- Shanghai
- Seoul
- Tokyo

Our expertises

Marketing expertise

Marketing expertise

Communication agency

Communication agency

Style agency

Style agency

Style subsidiary

Coaching subsidiary

Our Trendbooks

Color

Color

Temptation

Temptation

Impulsion

Impulsion

Women

Women

Menswear

Menswear

Lingerie

Lingerie

Interior

Interior

Lifestyle

Lifestyle

ACTIVE SPORT

ACTIVE SPORT

Rendez-vous beauty

Rendez-vous beauty

Children

Children

Baby

Baby

Beachwear

Beachwear

Our clients

Implicite

Implicite

Langerie

Langerie

Verbaudet

Verbaudet

Caroll

Caroll

Empreinte

Empreinte

Manor

Manor

Maty

Maty

Alinea

Alinea

Babybotte

Babybotte

Silmo

Silmo

Clarins

Clarins

Camaïeu

Camaïeu

Bruneau

Bruneau

FDJ

FDJ

Gifi

Gifi

Cabbeen

Cabbeen

Maniform

Maniform

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Contact Us

EUROPE

NORTH AMERICA

SOUTH AMERICA

RUSSIA

AFRICA

ASIA

David Landart

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WHAT'S NEW?